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African Hotelier Expands RE Strategy

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Africa’s largest hotelier, currently with 116 hotels in 18 countries across the continent, launched a new sustainable development program. Accor announced at its ibis Dakar inauguration ceremony that it would expand objectives in sub-Saharan Africa by launching PLANET 21, a program covering health, nature, carbon, innovation, local development, employment, and dialogue that its hotels are required to meet by 2015. PLANET 21 includes an innovative program that uses an array of educational messages to inform and encourage customers to contribute actively to the hotels’ actions through a few simple gestures.

It plans to expand principally through its economy and midscale brands ibis and Novotel, but Accor will also expand through its Mercure and Pullman brands as and when opportunities arise in the most important cities. Accor is also planning its Nigerian home with the ibis Lagos Ikeja by H2 2013. “After operating for many years in Africa, we have high hopes for this continent and are now stepping up our expansion here. By launching our sustainable development program, PLANET 21, in Africa we are asserting our commitment to responsible growth.” declared Denis Hennequin, Accor’s Chairman and CEO.

Source: Alternative Energy Africa | http://www.ae-africa.com/read_article.php?NID=4602